About the Role
We are seeking a versatile and enthusiastic Marketing & Product Specialist to help our client. This role combines creative marketing, product feature input, and quality testing to support our innovative product offerings. Reporting to and working closely with the Marketing and Operations Officer, you will work independently with guidance and collaborate effectively with the client's software development staff. If you're passionate about storytelling, user-focused design, and ensuring top-notch product quality, we’d love to hear from you!
Key Responsibilities
• Marketing: Create engaging content for social media, email campaigns, web sites and promotional materials to boost brand awareness and customer engagement. • Product Feature Input: Collaborate with product teams, including software development staff, to provide insights on user needs, market trends, and feature enhancements to shape product development. • Product Quality Testing: Conduct thorough testing of product features to ensure functionality, usability, and performance meet high-quality standards. • Market Research: Analyse competitor offerings and customer feedback to inform marketing strategies and product improvements. • Reporting: Provide regular updates on marketing campaign performance and testing outcomes to the Marketing and Operations Officer to support data-driven decisions.
Skills and Qualifications
• Strong communication skills with a knack for creating compelling marketing content. • Keen eye for detail and a user-centric mindset for product testing and feature input. • Ability to work independently with guidance from the Marketing and Operations Officer. • Comfortable collaborating with software development staff to align on product goals and technical requirements. • Familiarity with marketing tools (e.g., Canva, Mailchimp, or similar) and basic analytics platforms. • Prior experience in marketing, product development, or quality assurance is a plus but not essential.
