Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.
As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.
Job DescriptionThe Senior Integrated Planner is responsible for leading the development, stewardship, and optimization of fully integrated traditional media strategies. This role ensures that campaigns are grounded in data, aligned with client objectives, and executed cohesively across all channels. The ideal candidate is a strategic thinker, strong collaborator, and confident presenter who can translate insights into impactful media solutions.
ResponsibilitiesLead the development and execution of integrated traditional media strategies across national and local TV, radio, print, out-of-home, and experiential channels.Build data-informed media plans using industry tools, research insights, and historical performance to meet client objectives and maximize budget efficiency.Partner closely with Digital, Buying, and Account teams to deliver cohesive, full‑funnel media solutions.Present strategic recommendations, POVs, and campaign performance analyses to clients and internal stakeholders.Monitor campaign results, conduct regular performance reviews, and deliver structured reporting with actionable insights.Collaborate with Buying teams to evaluate media packages, negotiate rates and added value, and ensure cost‑effective execution.Maintain strong coordination with Account Service and client partners to align on priorities, timelines, marketplace conditions, and competitive activity.
QualificationsBachelor’s degree in Advertising, Marketing, Communications, or a related field.4–5 years of experience in integrated media planning and buying within an agency or similar environment.Strong foundation in traditional media channels (TV, radio, print, OOH) with familiarity in digital integration.Proficiency with media research and planning tools.Demonstrated ability to develop strategic media plans, collaborate with buying teams, and analyze campaign performance.Excellent written, verbal, and client‑facing presentation skills.Highly organized, detail‑oriented, and effective in cross‑functional team environments.
