The Assistant Marketing & Communication Manager manages the execution of the organisation's branding and marketing efforts across traditional and new media platforms to create positive customer engagement. He/She enhances the property's brand reputation and brand image consistency across all marketing channels and liaises with key stakeholders to develop marketing strategies and plans, leveraging on market research and analyses to identify marketing opportunities, target markets and marketing channels.
He will be required to plan marketing campaigns and manages the execution of marketing and media-related activities and events in Philippines. His responsibilities include developing campaign design concepts and ideas, marketing collaterals as well as measures to engage customers. He manages public communications as well, monitoring and responding to online comments, developing press releases and media kits and drafting responses to media queries. His role at the management level includes managing department budget forecast and utilisation and evaluating new technology applications to engage customers.
Resourceful and innovative, he leverages on data analytics and other forms of business intelligence to identify guest trends, market trends and major events and activities to develop successful marketing, digital marketing and/or public relations programmes and initiatives. He works in a fast-paced and dynamic environment where he is able to lead the development of appealing marketing and digital concepts to promote the property.
Job Responsibilities1 Develop marketing strategies Develop market research plans and review research findings to support the development of marketing strategies and plansReview potential target markets for market segmentationPropose marketing channels to reach target customers and market segmentsLiaise with key stakeholders to develop marketing strategies and plansAssist to develop, implement, promote and publicize programmes and/or special events designed to attract and meet the needs of markets targeted by the Sales and Marketing Department2 Develop marketing strategies Develop market research plans and review research findings to support the developmentof marketing strategies and plansReview potential target markets for market segmentationPropose marketing channels to reach target customers and market segmentsLiaise with key stakeholders to develop marketing strategies and plansAssist to develop, implement, promote and publicize programmes and/or special events designed to attract and meet the needs of markets targeted by the Sales and MarketingDepartment3 Manage brand equity Develop strategies to enhance brand reputation and achieve positive brand equityWebsite and social media’s content update and monitoring4 Manage marketing campaigns and events Develop design concepts and ideas for marketing campaigns across traditional and digital platformsDevelop marketing campaign plans that are aligned with brand and marketing strategiesConceptualize marketing collaterals according to marketing themes and review editorial content, design layout and printing specifications for productionMonitor production and distribution of marketing collaterals and paraphernaliaManage execution of marketing campaigns and media-related activities and eventsDevelop measures to enhance customer experience across traditional, digital platforms and customer touch pointsDevelop measures to improve future marketing campaigns based on identified areas of Improvement5 Manage marketing communications and public relations Initiating and placing certain Company personnel in local media that will add to the awareness and prestige of the CompanyActing as an intermediate officer between the Company and the press to answer all media inquiries. To obtain complimentary write-up.Attend to media events and anniversaries for maximum media reach-outTo develop and maintain strong relationship with Airport Authority, Tourism Board and Travel Offices6 Manage human resources, finance, report management and continuous improvement Review marketing reports to monitor and report marketing achievementsSupport budget forecasting processes for the departmentManage financial budgets in accordance with departmental work plansEvaluate new technology applications to spur innovation in customer engagement and experienceTo explore potential sales and marketing partnership for the country / region7 Others To ensure that all marketing communications, including on and offline, adhere to the data protection legislationsAny ad hoc duties as assigned
Location: Clark, Cebu and Pasay