About Us We’re a U.S.-based e-commerce company operating a fast-growing AI-first digital marketing hub in White Plains, Metro Manila. Our mission is to build the most advanced testing ecosystem in Asia — combining human creativity, data science, and AI automation to unlock scalable revenue growth for global DTC brands. Our Manila office houses a world-class content studio, Shopify 2.0 development team, and data warehouse engineers. This role sits at the center — leading our CRO pod and building the foundation for AI-assisted experimentation.
Role Overview The Director of CRO & Experimentation will own all website and landing-page optimization across our Shopify 2.0 ecosystem. You’ll design and execute continuous A/B and multivariate testing to improve conversion, AOV, and RPV — while developing systems that gradually automate these processes using AI agents. You’ll collaborate daily with data engineers, AI engineers, designers, developers, and copywriters to implement rapid test iterations. This is a high-ownership, in-office leadership position where you’ll operate as the producer/CEO of the CRO pod.
Key Responsibilities Build and lead the CRO pod (designer, copywriter, developer, analyst, QA). Develop and manage the experimentation roadmap aligned to business KPIs (ROAS, LTV:CAC, AOV, conversion rate). Partner with the Head of Growth and Data Warehouse team to ensure all CRO data flows into analytics systems. Architect and oversee A/B and multivariate tests across offers, landing pages, checkout, and post-purchase flows. Define hypotheses, control/variant logic, and success metrics using GA4, Black Crow, and Saras dashboards.Translate data into actionable creative and layout hypotheses connecting ad learnings to landing-page optimization. Collaborate with AI engineers to design and train AI agents for variant generation, predictive scoring, and automated reporting. Oversee documentation and feedback loops for human-to-AI workflow accuracy and process automation. Maintain rapid iteration cycles — 'test → measure → document → automate.' Ensure Shopify 2.0 themes remain modular, lightweight, and optimized for speed. Deliver weekly and monthly experiment dashboards summarizing impact on conversion, AOV, and RPV.
Required Skills & Experience 5+ years in CRO, Growth, or Experimentation within high-volume e-commerce or DTC brands. Expertise in Shopify 2.0, GA4, VWO/Optimizely/Convert.com, and behavior tools like Hotjar. Experience leading statistically significant test pipelines and conversion frameworks. Strong grasp of UX design and Figma; comfortable collaborating on wireframes or mockups. Working knowledge of front-end development (HTML, CSS, JS). Ability to work closely with data and AI teams to develop structured, testable workflows. Strong analytical mindset and documentation discipline. Excellent communicator capable of turning data into actionable insights.
Mindset & Traits AI-First: Obsessed with automating repetitive workflows through AI agents. Data-Driven: Every decision backed by measurable data. Builder Mentality: Thrives in startup-style, high-speed environments. Experimentation DNA: Comfortable failing fast, learning faster. Collaborative: Works seamlessly with creative, data, and engineering teams.
Perks & Culture In-office role in White Plains, Quezon City with a multidisciplinary team of creatives and data experts. Free breakfast, lunch, and dinner prepared daily by our in-house kitchen. Modern workspace with a content studio, gym, and creative lab. Access to premium tools: GA4, Convert, Figma, Klaviyo, Black Crow, and more. Mentorship from global leaders in growth and AI automation. Performance-based bounties tied to measurable conversion uplift and successful automation rollouts
About the Role:We are hiring an execution-focused Demand Planner to own demand planning, inventory control, purchase order execution, and vendor coordination. This role exists to prevent stockouts, maintain clean inventory coverage, and support SOP-driven cost reduction initiatives.
Core Responsibilities: • Execute weekly demand planning SOPs (forecast → inventory → PO)• Monitor inventory levels, expiry, and weeks of cover• Create and manage purchase orders• Escalate risks immediately when thresholds are breached• Maintain zero subscription stockouts
Vendor Management & Cost Reduction • Manage vendor relationships under defined SOPs• Communicate primarily via email (~95%) with US-based vendors• Support new vendor outreach for packaging and product cost reduction• Track vendor performance, lead times, and pricing
Why Work With Us • Market-rate compensation• Full PH benefits• 15,000 sq ft private campus in White Plains QC• On-site chef and meals• Clear SOPs and ownership
