Position: Hybrid Content CreatorDepartment: CreativeReporting Line: Creative Head
Primary Role: Deliver high-quality, platform-native content end-to-end within Content Pods, ensuring consistency, speed, and alignment with Elesi’s creative standards.
Secondary Role: Collaborate across pod teams to support velocity and consistency by operating cleanly within formats, workflows, and creative guardrails.
Key Focus AreasThe Hybrid Content Creator’s strengths and focus areas include:Platform-native ideation and storytellingEnd-to-end content executionConsistent format adherenceWorkflow discipline and collaboration
Key ResponsibilitiesEnd-to-End Content ExecutionIdeate, direct, shoot, and edit assigned platform-native content formatsDeliver 12–15 platform-ready assets per month within agreed pod capacity and formatsExecute assigned formats within defined product turnaround timesEnsure all outputs align with Elesi’s creative standards and platform grammarQuality & AlignmentDeliver work that aligns clearly with approved briefs and creative intentEnsure ≥85% of assigned content is approved within the standard 1–2 revision roundsExecute assigned formats cleanly without creative escalation or reworkPod CollaborationCollaborate cleanly with Producers, Project Managers, and fellow creators within pod workflowsReceive and apply feedback quickly without repeated correctionsContribute positively to pod rhythm, clarity, and overall team morale
Objectives & Key Results (OKRs)🟦 Business Objective (20%)Contribute reliably to revenue through consistent, high-performing content outputDeliver end-to-end (ideate, direct, shoot, edit) 12–15 platform-ready assets per month within agreed pod capacity and formatsMaintain on-time, on-scope delivery across assigned pod cyclesSupport client retention through reliable execution and low revision friction
🟨 Product Objective (60%)Produce consistently platform-native content that meets Elesi creative standardsEnsure 100% adherence to platform and creative guardrailsExecute assigned formats within defined product turnaround timesEnsure ≥85% of assigned content is approved within the standard 1–2 revision rounds
🟩 People Objective (20%)Enhance creative collaboration and pod effectivenessCollaborate cleanly with Producers, Project Managers, and fellow creators within defined rolesReceive and apply feedback quickly without repeated correctionsContribute positively to team rhythm, clarity, and morale
Success IndicatorsConsistent delivery of 12–15 high-quality, platform-native assets per monthMinimal creative escalation or reworkStrong alignment between brief and final outputReliable contribution to pod speed and system discipline
About the RoleThe Executive Producer is responsible for driving sustainable revenue growth and building long-term client partnerships by selling Elesi’s productized offerings and structuring high-quality, system-aligned deals.
This role owns the commercial lifecycle, from lead generation and pitch to deal structure and ongoing account stewardship, ensuring all sold work aligns with Elesi’s products, pricing logic, and delivery systems.
Success in this role is defined by revenue quality, win efficiency, and strong client trust — not one-off project wins.
Primary Role: Own revenue growth and client relationships by selling Elesi’s productized offerings, structuring deals correctly, and maintaining long-term partnerships.Secondary Role: Act as the commercial steward of accounts, ensuring scope, pricing, and expectations remain aligned with Elesi’s products and delivery systems.
Key Focus AreasThe Executive Producer’s strengths and focus areas include:Lead generation and pipeline developmentCommercial structuring and pricing disciplinePitch strategy and win-rate improvementLong-term account growth and retention
Key ResponsibilitiesRevenue & Pipeline DevelopmentGenerate qualified leads through proactive prospecting, networking, and agency partnershipsDevelop and maintain a healthy pipeline aligned to Elesi’s product offeringsClose new business across Ads and Content products in line with quarterly and annual revenue targetsCommercial Structuring & Product DisciplineEnsure all sold work maps cleanly to approved Elesi productsStructure scopes, pricing, and contracts in alignment with capacity and margin targetsStrengthen pre-production clarity on creative intent, deliverables, timelines, and budget expectations before deal closeAccount Management & GrowthAct as the single accountable client owner for assigned accountsIdentify expansion opportunities within existing partnershipsMaintain clear, consistent communication that prevents scope creep or last-minute escalationsCross-Functional AlignmentCollaborate cleanly with Managing Partner, Creative Head, Producers, and Project ManagersAvoid bypassing systems or introducing mis-scoped commitmentsEnsure commercial promises match delivery reality
Position: Executive ProducerDepartment: ProductionReporting Line: Managing Partner
