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AIRR Labs
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  • Social Account Manager (E-Commerce)  

    - Taguig

    An experienced Social Account Manager that will oversee and grow brand presence on Tiktok, ensuring brand consistency, target achievement, effective stakeholder management, and comprehensive e-commerce brand management. This role will manage an FMCG brand with 5 Tiktok Shops under the Beauty & Personal Care and Mother & Baby category.
    Responsibilities:Manage multiple TikTok shop accounts for the FMCG brand.Manage investment budget to support revenue channels on Tiktok.Ensure each account adheres to brand guidelines and reflects the brand's voice and vision.Set and monitor KPIs for each TikTok shop account.Develop and implement comprehensive campaign/promo plans to achieve brand targets and drive sales.Act as the primary liaison between the brand and TikTok’s platform team.Facilitate clear and effective communication between internal teams, including marketing, sales, and product development.Oversee the creation and scheduling of engaging content tailored for TikTok.Coordinate with creative teams and influencers to produce high-impact livestreams that enhance brand visibility, engagement & conversion.Collaborate with brand on assortment best suited for the TikTok audience.Set pricing strategies and promotional plans that align with market trends and consumer demands.Manage multiple TikTok shop accounts for the FMCG brand.Manage investment budget to support revenue channels on Tiktok.Ensure each account adheres to brand guidelines and reflects the brand's voice and vision.Set and monitor KPIs for each TikTok shop account.Develop and implement comprehensive campaign/promo plans to achieve brand targets and drive sales.Act as the primary liaison between the brand and TikTok’s platform team.Facilitate clear and effective communication between internal teams, including marketing, sales, and product development.Oversee the creation and scheduling of engaging content tailored for TikTok.Coordinate with creative teams and influencers to produce high-impact livestreams that enhance brand visibility, engagement & conversion.Collaborate with brand on assortment best suited for the TikTok audience.Set pricing strategies and promotional plans that align with market trends and consumer demands.Monitor inventory levels and coordinate with supply chain teams to ensure product availability.Analyze sales trends and adjust inventory forecasts to optimize stock levels.Oversee the customer service processes to ensure high satisfaction rates.Implement feedback mechanisms and work with the CSEA to address any issues or concerns.Conduct market research to stay updated on consumer trends and competitor strategies.Use insights to inform social media & production team on optimizations that can be done for the brand.Analyze performance metrics and prepare regular reports to stakeholders. o Use data-driven insights to optimize future campaigns and improve ROI.Work closely with other departments (Finance, Supply Chain & Operations, Studios) to streamline ecommerce operations.Ensure alignment of e-commerce strategies with broader business objectives.
    Requirements:Bachelor’s degree in Marketing, Business, or a related field.2-3+ years of experience in account management, digital marketing, or a similar role, preferably within FMCG or e-commerce.Proven track record of managing social media campaigns and achieving sales targets.Strong understanding of TikTok’s platform and its features.Excellent communication, negotiation, and project management skills.Ability to work in a fast-paced environment and manage multiple projects simultaneously.Excellent communication skills, both written and verbal--to articulate the brand's message clearly and consistently to internal and external stakeholders, to collaborate with cross-functional teams, and to build relationships with clients, vendors, and customers.

  • Brand Lead (eCommerce)  

    - Taguig

    The Brand Lead is responsible for the end-to-end performance of the brand group. He will lead a team of brand managers and store operators in daily operations to deliver brand growth and performance metrics across e-commerce platforms. He will also directly partner with the Unit Director to identify opportunities, develop business strategies, and optimize internal processes. To be successful as a Brand lead in a rapidly growing e-commerce start-up, he must have proven experience in building brands on e-commerce, with strong strategic thinking and problem-solving skills. He must have strong leadership and communication skills to mentor his team. He must also have strong interpersonal skills to build trusted relationships with key external partners.
    Responsibilities:Lead and build a high-performing team to achieve brand business objectives Build, manage and develop long-term relationships with key stakeholders (internal cross functional teams, brands, marketplace and social platform) in order to achieve business objectives by increasing the brand’s online presenceLead and negotiate annual agreements with ecommerce partnersDevelop plan, KPI and Goals to achieve for each ecommerce partnerDefine and implement Go to Market strategy with cross functional internal teams (marketing, operations, customer service)Identify new ecommerce trends and opportunities for business growth and implement action plansAnalyze and interpret brand’s performance and consumer behavior to identify strengths, weaknesses and business opportunitiesRegular communication with key stakeholders to understand their needs and explain value propositionKeep accurate records pertaining to inventory and account notesEnsure seamless operations of their brand portfolioIdentify industry trends and competitive market insights
    Requirements:Bachelor’s degree in business, communications, or related field. 5+ years of experience in commercial or category management in e-commerce Strategic thinker with strong negotiation skills Ability to manage complex projects with attention to detail Exceptional verbal and written communication skills. Strong leadership and collaboration skills and ability to train and develop team members Excellent organizational skills and ability to multitask Ability to build strong relationships with clients and industry contacts Ability to manage both internal and customer relationships Up to date on industry trends and consumer behaviors and industry trends Strong data analytics background Leadership maturity Knowledge in supply chain and operations (inventory management) Create and implement communication strategies (marketing and livestream comms) Understanding of online marketing strategies (CPAS, Onsite, SEO, social media)

  • Sr. Commercial Lead (eCommerce)  

    - Taguig

    The Sr. Commercial Lead is responsible for the end-to-end performance of the Beauty/FMCG business unit. He/she will lead a team of brand leads and brand managers in daily operations to deliver total unit growth and performance metrics across e-commerce platforms. He/she will also directly partner with the Head of Commercial to identify opportunities, develop business strategies, and optimize internal processes. To be successful as a Sr. Commercial Lead in a rapidly growing e-commerce start-up, he/she must have proven experience in building brands on e-commerce, with strong strategic thinking and problem-solving skills. He/she must have strong leadership and communication skills to mentor his/her team. He/she must also have strong interpersonal skills to build trusted relationships with key external partners.
    Responsibilities:
    Lead and build a high-performing team to achieve brand business objectivesDevelop and execute business plans with clear KPIs supported by strong marketing, commercial, and operating plansManage overall business unit financial performance and profitabilityAnalyze business performance and identify key areas of improvement and business opportunitiesDevelop, implement, and share best practices across the organizationContribute to the development commercial process strategy and general business planningStrategically improve procedures by reviewing and developing operational process flowsTraining and mentoring team members within the business unitBuild, manage and develop long-term relationships with key stakeholders (brands, marketplace platform)Lead and negotiate annual agreements with brands and e-commerce partnersLead problem solving of issues with external partners that may ariseIdentify new e-commerce trends and opportunities for business growth and implement action plansPrepare and present product proposals to future and current e-commerce partnersIdentify industry trends and competitive market insightsLead development and training of the team
    Requirements:7+ years of experience in commercial or category management in e-commerceBachelor’s degree in business, communications, or related field.Strategic thinker with strong negotiation skillsAbility to manage complex projects with attention to detailExceptional verbal and written communication skills.Strong leadership and collaboration skillsExcellent organizational skills and ability to multitaskAbility to build strong relationships with clients and industry contactsAbility to manage both internal and customer relationshipsUp to date on industry trends and consumer behaviors and industry trends.

  • Digital Brand Manager (E-Commerce) - FMCG  

    - Taguig

    With deep understanding and appreciation of industry trends, our Digital Brand Manager will engage directly with brand principals and prospects, understand their individual needs, and recommend strategies and/or services that will achieve the agreed objectives. To succeed in this position, candidates should be skilled communicators and presenters who can find the best fit between brand and services. The ideal candidate will be able to organize, passionate about client relations, and focus on enhancing the brand experience of customers.
    Responsibilities:Build, manage and develop long-term relationships with key stakeholders (brands, marketplace platform) in order to achieve business objectives by increasing the brand’s online presence. Lead and negotiate annual agreements with ecommerce partners. Develop plan, KPI and Goals to achieve for each ecommerce partner. Define and implement Go to Market strategy with cross functional internal teams (marketing, operations, customer service). Identify new ecommerce trends and opportunities for business growth and implement action plans. Prepare and present product proposals to future and current ecommerce partners. Analyze and interpret brands’ performance and consumer behavior to identify strengths, weaknesses and business opportunities. Regular communication with clients to understand their needs and explain value proposition. Keep accurate records pertaining to inventory and account notes. Ensure seamless operations of their brand portfolio, including forecasting accuracy and customer order fulfillment. Act as the key point of contact for brands and other marketplace platforms, managing and addressing daily operations, working closely with internal cross-functional teams. Identify industry trends and competitive market insights. Act as a client advocate with a focus on improving the customer and brand experience. Build relationships with clients based on trust and respect.

    Requirements:Bachelor’s degree in business, communications, or related field Experience in brand and/or account management Exceptional verbal and written communication skills Ability to collect, track, and analyze large amounts of data Adaptability and strong problem-solving skills Excellent active listening skills Ability to build rapport and collaborate with others within the company and externally Understanding of consumer behaviors and industry trends

  • The Production Creative Lead drives the end-to-end creative direction for content and livestream production, ensuring all output aligns with brand strategy while delivering high-quality, innovative, and high-performing content. This role leads and develops a multidisciplinary creative team (writers, creators, editors), overseeing short-form video production and livestream experiences across platforms. Combining strategic thinking, creative vision, and operational excellence, the Production Creative Lead builds scalable processes, elevates content standards, and fosters a culture of creative entrepreneurship and ownership. Additionally, this role partners cross-functionally to drive growth by turning creative capabilities into revenue opportunities—developing premium content formats, strengthening livestreams, and identifying strategic opportunities that expand brand value.
    Responsibilities:Creative Strategy & Development Develop creative strategies for content and livestreams aligned with brand goals and target audiences. Lead brainstorming sessions, briefings and presentations to generate innovative ideas. Stay updated on general digital and media trends and platforms to ensure team’soutput remains fresh, relevant, and impactful. Identify and analyze trending formats, styles, and cultural moments to inform content and livestream direction. Stay updated on the evolving features, tools, and algorithm changes in all digital platforms to integrate them into the creative strategies. Lead the exploration of new tools, techniques, and trends to keep the team at the forefront of creative production. Team Leadership & Collaboration Lead and mentor a team of livestream and content leads, production designers, writers, editors, and technical crew, fostering a culture of innovation and adaptability. Collaborate with cross-functional teams, including Social, Commercial and Business Development, to align creative strategies and output with business objectives. Provide guidance and feedback to elevate the creative output and maintain consistency in quality across all projects. Identify skill gaps and training opportunities within the team to foster professional growth and innovation. Lead the presentation of ideas, audits, concepts, and campaign studies to clients and stakeholders. Communicate timelines, budgets, and project scopes to stakeholders. Identify and mitigate risks or challenges during the production process. Process Management Oversee the implementation of creative briefs, brainstorming, and production schedules (to optimize workflows in planning, boarding, scripting, filming, editing, testing, troubleshooting. and resource allocation) Ensure content and livestream adhere to guidelines, strategy, messaging, and quality standards. Quality Assurance & Performance Tracking Collaborate with Studios Account Manager and Production Manager to review and approve content before publication and with Livestream Lead to review livestream before going live to ensure quality. Collaborate with content strategists, account managers and brand managers to monitor performance metrics, audience insights, and trend effectiveness to optimize future projects. Collaborate with Business Development to provide regular updates on project statuses, team performance, and creative highlights. Collaborate with Business Development to conduct regular reviews of ongoing projects to ensure deliverables meet briefs and creative excellence benchmarks. Regional Collaboration: Manage creative alignment across multiple markets, ensuring cohesive branding while adapting to local nuances. Act as the creative point of contact for regional creatives and clients, addressing feedback and ensuring expectations are met. Share best practices, insights, and innovative approaches across regional teams to drive creative excellence. Support the development of case studies and portfolio pieces that showcase the agency's creative achievements. Share best practices, insights, and innovative approaches across regional teams to drive creative excellence. Partner with business development teams and regional creatives to identify new opportunities and tailor creative pitches to potential clients.
    Requirements:7 years of Proven experience in creative direction, content production, livestream production, preferably in a digital or social media-focused environment in a managerial capacity. Excellent storytelling, visual communication, and creative problem-solving skills. Leadership experience, with the ability to manage and inspire a team. Great time management, organization, and multi-tasking skills. Communication and presentation skills. Strategic thinker with a keen eye for detail. Adaptable to fast-paced, dynamic work environments. Strong understanding of video and livestream production, editing software, and social media platforms (e.g., TikTok, CapCut, AI Tools, META, YouTube).

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