About Agile & CoAgile & Co is a digital marketing agency serving service-based businesses with a focus on ethical, transparent practices. We specialize in SEO, content marketing, Google Ads, Meta Ads, and website design, helping our clients grow through strategies that prioritize long-term success over short-term gimmicks.
About the RoleWe're looking for a highly skilled Meta Ads Specialist to join our Paid Ads Team. This is a technical, execution-focused role, you'll be building and optimizing campaigns across 20+ client accounts, working behind the scenes to drive leads and results for service-based businesses.
You'll report to our Paid Ads Team Lead and collaborate with a team that values independence, creativity, and accountability. We have strong SOPs in place, but we need someone who can think critically, solve problems independently, and continuously improve campaign performance.
What You'll DoBuild, launch, and manage Meta ad campaigns across 20+ client accountsOptimize campaigns for lead generation and brand awareness objectivesManage combined monthly ad spend of $50K+ across the portfolioCreate and test ad copy that resonates with service-based business audiencesSet up and manage local campaigns, call ads, lead forms, and Conversions API integrationsMonitor and improve key performance metrics including CPL, ROAS, and conversion ratesAnalyze campaign data to identify trends, opportunities, and areas for improvementFollow established SOPs while proactively identifying process improvementsMaintain organized, well-documented campaign structures and naming conventions
Requirements5+ years of hands-on experience building and managing Meta ad campaignsProven experience managing $50K+ monthly ad spendDeep expertise in lead generation campaigns for service-based businessesStrong experience with home services industry (HVAC, plumbing, roofing, landscapers, home remodeling, etc.) strongly preferredProficiency with Meta Ads Manager, including:Local campaigns and geo-targetingCall ads and click-to-call campaignsLead form campaignsConversions API setup and troubleshootingStrong ad copywriting skills—ability to write compelling, conversion-focused copySelf-motivated with strong problem-solving abilities and attention to detailComfortable working independently while maintaining clear communicationProfessional-level English proficiency (written and verbal)Ability to work standard CST business hours
Nice to HaveExperience creating AI-generated images using tools like Midjourney, DALL-E, Canva, or Nano Banana ProExperience creating AI-generated video using tools like Runway or Google VeoBroader digital marketing experience (SEO, content marketing, Google Ads)Experience with call tracking and attribution platforms
What We OfferFully remote positionCompetitive hourly compensation ($10–15 USD/hour based on experience)Opportunity to work with a growing portfolio of service-based business clientsCollaborative team environment with clear processes and supportRoom to grow and take on additional responsibility
